Lürzer's Archive — On the contrary
Touching accurate advertiser’s insights, and with a big dose of honesty and humor, this copybased print ad campaign communicates all the features the client wanted to by claiming exactly opposite to them.
Client: Lürzer's Archive
Agency: Milk
Creative Director: Rimantas Stanevičius
Copywriters: Antonio Bechtle, Rimantas Stanevičius
Creative Director: Rimantas Stanevičius
Copywriters: Antonio Bechtle, Rimantas Stanevičius
Art Directors: Marius Kneipferavičius, Adomas Jazdauskas
Digital Artist: Adomas Jazdauskas
Illustrator: Vytis Vasiliunas
Photographer: Alina Agarkova
Photographer: Alina Agarkova
