Role: Lead Designer
Project Details
GuidEd Insight: Logo Design Branding
Guided Insight was born from Degree's of Change's vision: a specialized company in data analytics solution in the Education Industry. A SaaS Company offering an interactive analytics solution - an all-in-one data insights tool that gives educators, advisors, and administrators the insight they need to improve postsecondary outcomes for every student.
The Challenge: Create a compelling Logo and Brand Elements for Guided Insight that communicates the company's core values and brand promise.
The Logo
Together with Kalungi's Marketing & Copywriting teams, the name Guided Insight was coined.
Graphically, the main visual elements represented in the logo are use of metaphor to communicate guidance towards a source of insight (light) together with the use of light and friendly colours.
Inspired by the company's advocate of providing educational guidance and insights for its target market, the logo design was developed based on 3 main visual ideas:
1. Guiding Light/ Insight
2. Guiding Arrow (towards the source of light - Insight)
3. Ed Insight
