MONTGOMERY HOUSING AUTHORITY
BRAND IDENTITY
Montgomery Housing Authority (MHA) asked the team at Thoma to help it develop a new logo that delivered a more progressive energy and also stood out among some of the more expected housing authority identities. The new logo we developed is anchored by a unique “M” mark that, with the help of the forward moving arrow, projects the “MHA” acronym. Following the completion of the new MHA logo, our team developed a wide range of tactical extensions.