This is the only project in this portfolio that did not eventually run - another concept was selected. I like it enough to include it despite that it did not run. It very nearly became the cornerstone of a 3-5 year campaign. 

 

This campaign would have evolved over the course of the target audience's growing season, reflecting the current important moment and associating Mycogen Seeds with each essential milestone.

HEADLINE:  THE DAY WE TAKE WHAT THE LAND HAS GIVEN US.

COPY:  When the sun rose this morning, it rose over fields heavy with the weight of your harvest. Acres of possibility becoming reality. This is the day when partnering with Mycogen Seeds pays off. Our corn and soybeans don't just deliver - they're delivering right now, in your fields, where performance matters most. It's why the sunrise is such a beautiful sight. Let's get out there.