Anna Radeva's profile

Reduce Reuse Protect!

Reduce Reuse Protect! 

This was a project for a marketing and print agency willing to make a conscious give away to their clients for Christmas. The brief was to create an illustration that promotes the protection of the Nature. 

I've chosen to draw the Horse Chestnut as it is an endangered tree species, typical for Bulgaria and it is as well one of the symbol of the city of Sofia where the agency was founded and is operating since the 90s. 

My idea was to draw the a blossom, a leaf and a fruit and not the tree itself as these three elements are part of the yearly circle of life of the three only instead of drawing a circle, I draw the recycling triangle as to symbolise the importance of consciously reusing and recycling the trees in the paper printing industry in order to protect more lifecycles for each tree.
Reduce Reuse Protect!
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Reduce Reuse Protect!

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