The West Side Campaign Against Hunger (WSCAH) is a non-profit organization working to alleviate the hunger crisis in New York City. Through a supermarket style system, customers are able to select nutritious food based on their own preference. The organization also provides other services to educate and promote a culture of self-reliance for current and new customers. 

Although WSCAH has been successfully changing the lives of many New Yorkers, their organization was still lacking exposure. This animation was created in order to use on their website and social networking platforms, in order to drive awareness for potential donors, volunteers and customers.