PROJECT
Identity Design

CLIENT
Bloom Dyslexia Center

THE CONCEPT

“Madam Esther, I feel like when I joined this center I Blossomed, I bloomed.” said Grace the first client at Bloom dyslexia center.

From the above statement, the client got the Business name for this lovely Institution which I have interacted with quite a number of times.

The Institution is built on five core values i.e HONESTY, CONSISTENCY, QUALITY, EMPATHY & PROFESSIONALISM. With this information guiding the design brief I came with a logo of a flower blooming in particular the balloon flower since it has 5 petals to represent the 5 core values.

It also has silhouettes of happy human figures expressively raising and waving their hands in air as a sign of overwhelming joy.

The color palette evokes an emotion of  good feeling.