BLOOM DYSLEXIA CENTER PROJECT
PROJECT
Identity Design
Identity Design
CLIENT
Bloom Dyslexia Center
Bloom Dyslexia Center
THE CONCEPT
“Madam Esther, I feel like when I joined this center I Blossomed, I bloomed.” said Grace the first client at Bloom dyslexia center.
From the above statement, the client got the Business name for this lovely Institution which I have interacted with quite a number of times.
The Institution is built on five core values i.e HONESTY, CONSISTENCY, QUALITY, EMPATHY & PROFESSIONALISM. With this information guiding the design brief I came with a logo of a flower blooming in particular the balloon flower since it has 5 petals to represent the 5 core values.
It also has silhouettes of happy human figures expressively raising and waving their hands in air as a sign of overwhelming joy.
The color palette evokes an emotion of good feeling.
The Logo
The Stationery Mock up
Something About The Color Psychology