LANDROVER
C A M P A I G N
Defender is not a car
Defender is not a beautiful car
Defender is not something you own
Because an experience isn’t owned
An experience is lived
Defender is a toy for adults
Defender is a toy for adventurers
A toy for people who won’t let life bore them
Defender is a mindset, a way of life
That gets you to faraway places
Untampered, authentic and breathtaking places.
T e a s i n g C a m p a i g n
This campaign is all about adventure. We started by teasing faraway places in different landscapes all around Tunisia with one single hint: GPS Coordinates.
T e a s i n g V i d e o
The Dreamer Wild And Free, Tunisia’s most famous adventurer and our partner, joined the teasing by publishing a video showing those places and hinting the type of adventure you can experience there with Defender.
T h e R e v e a l
Our reveal brought to the public two revelations at once: the magnificent places where our adventurer lived his adventures as well as the brand that made them happen.
All rights reserved © Landrover 2021
Art direction & design
Hakim El Manaa
Marwen Baccouche
Marwen Baccouche
Copywriting
Youssef Keskes
Video editing
Video editing
The Dreamer
Ahmed Damak
Agency
3SG BBDO
3SG BBDO
