PAYBACK is a rewards platform with multiple benefits. A user can earn & redeem PAYBACK Points and enjoy a host of other offerings like PAYBACK Coupons, Vouchers and more. The idea behind creating these videos was to engage with the audience while solidifying the PAYBACK proposition in a user's mind. It isn't just a place to come and earn points, with PAYBACK - savings becomes a way of life. 

My Role was conceptualization and scripting followed by a creative campaign to amplify these digital films. 

These videos were hosted across Social Channels including YouTube: https://www.youtube.com/channel/UCw5HL5uN30GXH1e0i7_OFtA