Brand personality:
Fun, flavourful, quirky, good humour
Brand narrative:
Cows are known to have 4 stomachs, and desserts lovers usually say that there is always room for dessert (there's another stomach for dessert). I want to propose that the packaging and the brand story be that there is always room for ice cream, no matter how busy or full one is, just like there is "always" another stomach in cows.
Brand positioning:
Continue to be famous for their liqueur and local flavours and also be recognised as a very personal, intimate, fun and casual ice cream parlour that friends and family would love.
Brand values:
Fresh, Home-made, Original, Natural, Healthy
Fun, flavourful, quirky, good humour
Brand narrative:
Cows are known to have 4 stomachs, and desserts lovers usually say that there is always room for dessert (there's another stomach for dessert). I want to propose that the packaging and the brand story be that there is always room for ice cream, no matter how busy or full one is, just like there is "always" another stomach in cows.
Brand positioning:
Continue to be famous for their liqueur and local flavours and also be recognised as a very personal, intimate, fun and casual ice cream parlour that friends and family would love.
Brand values:
Fresh, Home-made, Original, Natural, Healthy
Promotional poster for Udders' new flavour
