Showcase how Arsenal could create partnerships for their sustainability. In this instance with both Tesla and National Geographic.

One way Arsenal wanted to enhance sustainability was to create content based on a vegan diet. Arsenal player Hector Bellerin was an ambassador for this movement being a vegan himself. The idea was to use National Geographic as a voice with both their readership in their magazine, and the viewers on their TV streaming channel. Through these considerations, the following content was mocked up.

Arsenal also wanted to be more energy sustainable with a partnership with Tesla. Here the creation of mock ups for pitch-side advertising, an exclusive box and a range of promotional imagery was to help launch this partnership successfully.

It was important to bear in mind what Tesla represent as well as Arsenal’s creative style when creating all this imagery, so there was a focus on technology, control and sharp red colours to make a good blend of the two brands.