Meowof. Johannesburg, South Africa.
Meowof is an online pet store. Eleana contacted us to help her vision of a hip online pet store come through. We created a brand strategy based on millennials - the biggest dog-owning population.
Sadly, Meowof did not become a reality for reasons beyond everyone's control.
OUR CONTRIBUTION
Branding.
Brand strategy.
Logo design.
Brand and style guidelines.
Slogan.
Brand Collaterals
Business card.
Social Media Strategy
Instagram strategy
Conceptual Design
Branded products
Packaging design
BRANDING
Furry Friends Forever
Based on initial target research, we created the vision of Furry Friends Forever (FFF). Like the common slang "BFF" (best friends forever), pets and our target audience have a deep relationship. We created a brand identity and style guide to connect to a modern, fun, and trendy target audience.
SOCIAL MEDIA AND WEB
We worked on a social media strategy that was fun and reminded the audience of their relationship with their pets. The brand also had a humane side, allocating percentages of their income to homeless pets foundations. The website also transmitted the same vibe. Letting users select from different styles and according to the pet and owner's hobbies.
CONCEPTUAL DESIGN
We designed conceptual packaging for monthly subscription boxes and branded products. The idea was to create a full purchasing experience.
CREDITS
Creative Direction: Gabriel Rodriguez.
Brand Strategy: Gabriel Rodriguez.
Social Media Strategy: Gabriel Rodriguez.
Logo Design: M. Duriana Rodriguez & Gabriel Rodriguez
Graphic Design: M. Duriana Rodriguez & Gabriel Rodriguez
Concept Packaging Design: M. Duriana Rodriguez
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