UNILEVER: DOVE
Um projeto que tinha como principal tema abordar a diversidade e os desafios
de cada mulher, além disso mostramos que com Dove nós e nossas roupas estão seguras e protegidas por muito mais tempo.
Meu papel neste projeto foi: de planejamento criativo, estratégia e tático de mídia, pricing, Research (Social Listening, Trend Search, Industry Desk Research, Benchmark), Content, Channel e Post-buy strategy with up-selling deal.
A project that had as its main theme to address the diversity and challenges of every woman.
of each woman, besides showing that with Dove we and our clothes are safe and protected for much longer.
of each woman, besides showing that with Dove we and our clothes are safe and protected for much longer.
My role in this project was: creative planning, strategy and tactical media, pricing, Research (Social Listening, Trend Search, Industry Desk Research, Benchmark), Content, Channel and Post-buy strategy with up-selling deal.
