Designed For Casual Monday

Goals was about strengthening Aperol as a life style brand. Support consumer identification with the brand vales, generating emotional bonding. Expand the brand presence outside the moment of consumption/on premise environment. Brand equity builder to create a love brand. 

Aperol embodies the most embraceable human aspiration of living joyful and light-hearted moments, simply by enjoying with others what life has to offer. These moments can be lived every single day, on summer holiday as well as in the city, in the middle of a relaxed mood as well as after a hard day, but always joining the company of others.