LABread is a project that has started as a hobby during pandemic od Covid-19.

Since the owner has a PhD in molecular medicine name came to us naturally. “LAB” stands for laboratory while “Bread” stands for the core of this business. Concept for graphic solution is combination of laboratory equipment and custom made icon for sourdough bread with its signature ear. Marketing concept was presented trough social networks building trust and engagement with followers as well as conventional channels such as coupons and banners.