Tag Heuer is a Swiss Avant-Garde brand—founded in 1860—known the world over for their exquisite and classy time pieces.

For this personal brand exploration, the idea was to create a rather simple interface for a digital watch concept. The aim is to strike interest in an idea of the brand having a digital watch—one that carries over a mix of old design styles, fused with a few modern design trends. Only one screen has been shown; the same has been replicated in Darkmode. The screen inputs however are touch sensitive (don't attempt to touch your screen, the outcome will shock you).