Dash REWARDS – LUNAR NEW YEAR
For Lunar New Year 2020, every $10 spent using Dash would entitle a free spin at the 'Dash It, Spin it, Share it!' lucky draw event and also a chance to win a MILLION Dash reward points.
Other than digital marketing efforts, a few other items like the AR filter and the Lucky Snack Box were created to engage the audience and encourage more users to participate in this.