IDENTITY DESIGN for MAGNETIC WOMENPRENEURS at SARA HROVATIČ, coaching & mentoring
This is the story of how entrepreneur's feelings, expressions, gifts come to life for clients to use, see, feel & recognise <3.
CHAPTER I: The beginning - Building unique logo mark <3
CHAPTER II: After the beginning - The birth of the colour palette <3
Chapter III: After after the beginning - Design of Business card and Letterhead. Bringing this magnetic story into the physical...
Business cards have painted edge with copper colour, Because copper is like the copper wire which is the conductor that supplies Sara's clients with energy, electricity, bring their magnetism into the world for others to perceive ...
...and into digital world too (Facebook background photo) where we "saw" her a copper dress ;)
Magnetism for special occasions on custom made news year greeting card.
CHAPTER IV: Before the beginning - Connecting the dots.
Sara is a womenpreneur who helps and mentors other womenprenurs to be MAGNETIC to write MAGNETIC copies, to create MAGNETIC marketing...
”You have to get really wild and bold with your ideas” once my mentor said, “ So we stepped way from the screen and express the idea in physical -magnetic world. You can see above, how the concept was brought down, eventually ;)
CHAPTER V: Before before the beginning - Visualising the dots.
Sara said she want to emit the feelings of playfulness, freedom, elegance, womanhood...
Her clients said to me that working with her is like unwrapping a present. First you pull the ribbon...
And the ribbon is something Sara likes to wear and the ribbon is something that appeared every time I searched for visualisations of playfulness, freedom, elegance and womanhood. What a coincidence, right?
That's how we have the ribbon in a logo, in colour palette and in a magnetic field...
Thank you for watching!
