The Evolution of Design for a New Online Identity
The final logo was the result of several months of brainstorming which began when I decided to redesign my online presence to better reflect elements of the recent trends in design: flatui, monochromatic design and geometric shapes.
Preliminary Ideas and Sketches
As the design got closer to what I envisaged, more delicate, subtle changes were made as the logo was finalised.
The final vector design (below) was then overlaid onto a picture of Stockholm, Sweden for use on social networkign sites as a little reminder to myself of a favourite place of mine.
