FEC is a coffee shop based out of Yulee, Florida that lives and breathes cold brew. So much so that they introduced it as the Fifth Element of life. The husband and wife duo trusted Origin to create an extensive brand identity that felt raw, mysterious but refined. It was important that the product could be printed budget-friendly on a multitude of products, without compromising on quality.
SCOPE
Brand Identity
Tagline/Copywriting
Packaging
Brand Positioning
Brand Identity
Tagline/Copywriting
Packaging
Brand Positioning
