Packaging design personal challenge. The goal was to enrich Women's Best packaging, which follows typical uninspired sports nutrition and protein powder branding, complete with repetitive packaging, which becomes difficult to distinguish for users purchasing multiple flavours or types of product.

One of the main challenges of this project were adhering to the existing Women's Best branding, down to colours, logo and fonts.

To remedy those issues, designs use different bottle sizes and finishes, as well as appropriate imagery. The capsule bottle features a frosted background with contrasting vibrant colours symbolising the natural ingredients. On the other hand the protein powder containers and transparent - allowing for almost immediate identification of flavours. At the same time, big round packaging allows for easily legible ingredient lists and product description, especially on the uniform background created by the product itself.