MIKA APP – empowerment campaign
campaign design | graphic design | illustration 2020
The app MIKA is aimed at cancer patients after or during their medical treatment. Under the slogan „patient empowerment“ 4 different bloggers of the cancer community were chosen as ambassadors for the brand, with the goal of inspiring and strengthen their app users. In the role of the art director I shaped the look and feel of the campaign and created 4 different collages which communicate the individual character of every one of the ambassadors. I also designed different banners for the campaigns final web design and shot the portrait photos that were used.
colors, shapes & elements
