Soil of Beauty is a boutique natural skincare company from Finland that develops formulations based on Chinese medicine and over a decade of professional skincare practice. Kallan & Co was tasked to design a brand identity and product packaging that would help them attract international, quality-conscious natural cosmetic fans in search of meaningful life and balance.

For years, Soil of Beauty has a small and steady business and a loyal fan base of existing customers but the founders felt the brand had outgrown its current brand look. With a business plan and funding in place to support the growth, they needed a new brand strategy and a comprehensive rebranding.

Closely studying the founding philopsy and ethos of Soil of Beauty, we identified that our challenge is to find the right balance between the Chinese medicine roots and Nordic essence. Through extensive exploration and customer validation, we ended up creating a soulful and sophisticated brand identity fit for the quality-conscious consumers and professionals that communicates their devotion, integrity and deep appreciation for nature.