Who is Tango?
Tango is a cloud supermarket that wants to make its customers' lives simpler through the achievement of a dream: to reduce as much as possible the time wasted in shopping. It is a company that has the social function of uncomplicating a very bureaucratic part of life, so that people can enjoy more freely what is essential.
Buying at Tango is simple, fast and very reliable. Its operational process is extremely customer-centred and its purpose is focused on always ensuring a good experience in which the customer feels important and valued.
Keywords
Simplicity: To uncomplicate people's lives and provide them spare time to focus on what is important - moments with family, moments of leisure, focus on health, and focus on work.
Excelence: To respect customers means respecting their time and giving them the fastest possible service. It also means delivering a great quality product, with consistent and engaging service.
Trust: We want the customer to be able to trust that when buying from us, they will receive the best that we can deliver.
Concept
Ordering a Tango is very simple. So simple that we can reduce the process up to three essential steps: needing, asking and receiving. By embodying the concept of simplicity in the shape of the symbol, the three circles are representing the very process of the experience Tango wants to provide its customers: need, action, and delivery. Quick and frictionless. 3 steps that complement each other rhythmically and organically, like a dance.
Color Palette
Tango Red was the color chosen and named to function as the brand's main color. It is a warm and welcoming color that transitions through red, orange and pink, associating with the variety of items that can be found at Tango. It works both alone and in conjunction with purple, the secondary color. This complements the palette and represents the modern and trendy side of the brand.
Typography
Visby Sans is the font that makes up the typography of the brand. It is a geometric sans serif with many touches of humanistic fonts. It is modern and conveys very well the human warmth of a friendly and charismatic brand, while still being mature and professional.
Needed. Asked. Got it.
(Your Tango has arrived)
Needed. Asked. Got it.
Say goodbye to queues and hello convenience.
Needed. Asked. Got it.
1) Porto Alegre just got more convenient.
2) Say goodbye to queues and hello convenience.
3) Everything in life should be as easy as ordering a Tango.
