Ascential Product Rebrand (October 2020 - March 2021)
Ascential is a global media group that delivers specialist information, data analytics and e-Commerce optimisation platforms to the world's leading consumer brands and their eco-systems. Ascential's world-class businesses and internal brands improve performance and solve problems for our customers by delivering immediately actionable information combined with visionary longer-term thinking across 4 Product Units: Digital Commerce, Product Design and Marketing and Retail & Financial Services.
With more than 2,000 employees across 5 continents, we combine local expertise with a global footprint for clients in over 120 countries. Ascential is listed on the London Stock Exchange.
MasterBrand Challenge
The brief was to help Ascential stand out in a sea of global B2B brands and competitors (Accenture, McKinsey, Bloomberg, Kantar and IHS Markit) for 3 core target groups, enterprise clients, potential investors and job seekers. Ascential is little known currently, beyond our current investors and our own employees, so we need to stand out and show how we are unique.
Information Architecture (IA) of Ascential.com
User Personas of potential employees and recruiters in target group of Job Seekers
Competitor Analysis of direct and indirect competition
Insights of mobile viewership (Google Analytics)
Metrics of website traffic (Google Analytics)
Brand Model for new MasterBrand and Visual Identity of Ascential.com
Tracking and analysis of Heat Maps and Scroll Maps on HotJar
Design System for Ascential.com inspired by the visual identity for the new brand
Abstract ideas of the visual identity based on the 'Multi-faceted Integrator' concept
Early concepts and high-fidelity wireframes of Ascential.com using primary colours
Early concepts for headers/hero images of Ascential.com using primary colours
Experimenting with a carousel of headers for each Ascential product unit category
High-fidelity wireframe of Ascential.com Homepage V1
High-fidelity wireframe of Ascential.com microsite for desktop and mobile
High-fidelity wireframe of Ascential.com CookiePro banner and pop-up window
Ascential.com ― Low-fidelity & High-fidelity wireframes of Homepage V2
Ascential.com ― Low-fidelity & High-fidelity wireframes of Homepage V3
Ascential.com ― Low-fidelity & High-fidelity wireframes of About Us page
Ascential.com ― Low-fidelity & High-fidelity wireframes of Media Relations page
Ascential.com ― Low-fidelity & High-fidelity wireframes of Contact Us page
Ascential.com ― Low-fidelity & High-fidelity wireframes of Join Us page
Ascential.com ― Low-fidelity & High-fidelity wireframes of Investor Relations page
Ascential.com ― Low-fidelity & High-fidelity wireframes of Annual Reports subpage
Ascential.com ― High-fidelity wireframe of Responsible Business subpage
