"We’re all human. We make messes when we eat, and what we eat isn’t always the healthiest. Life is messy and imperfect, but it’s time we accept that! Here at Non-Stop Tacos, you can dirty your face all you want. We don’t judge. We even keep the place open 24/7 so you can fulfill all those late night cravings that you might otherwise feel embarrassed to act on. But don’t worry; there is definitely nothing to be ashamed of when it comes to our tacos."
The goal for this project: designing the branding for a restaurant of our choice, except we have to theme our brand around a set of three words that we did not get to choose. What a challenge this was, but I can say that I'm really happy with the end result! The words I received were Rustic, Rebellious, and Loud, and I choose to design for a taco place. And so, Non-Stop Tacos would be born, alongside some very different other concepts. Feel free to check out the content I made for those down below in my progress grid!