Johnson Fresh Farms, Southern Alberta's primer source for sweet corn and potatoes,  requested a secondary logo to compliment their current primary logo. The secondary logo was requested to brand the large fleet of trucks that transport the fresh produce to sale stands, and to be placed on equipment used on the farm.

The sketches and screen shots below where provided by the owners of JFF as inspiration for their new secondary logo. With the owners permission, I created Three secondary logo concepts each with their own corresponding edit to the original logo. This was two fold. First to ensure that the secondary logo was on track with what the clients where looking for, and second to retain brand consistency between the primary and secondary logo. Below are the presentation of the three concepts.