‘Ripple Effect’ is a series that explores the impact of sport on culture. The film uncovers how the game in Brazil is evolving through the eyes of three women at all stages of the sport following the conclusion of the Women’s World Cup.
Support for women’s football has grown globally since last summer’s tournament and in Brazil, where it was broadcast for the first time on national television. When Corinthians - Futebol Feminino played in the men’s stadium for the first time ever in November last year, Nike and The New Company were there to capture a new attendance record for women’s club football in Brazil.
We were lucky to meet and follow the stories of three amazing women: National team star Andressa Alva, Corinthians club star Adriana Silva, Pelado Real Football Club founder Júlia Vergueiro, as well as Gabi, Nic, and Sofia who represent the future of the game.
We were lucky to meet and follow the stories of three amazing women: National team star Andressa Alva, Corinthians club star Adriana Silva, Pelado Real Football Club founder Júlia Vergueiro, as well as Gabi, Nic, and Sofia who represent the future of the game.
Credits ↓
Executive Creative Director: Matt Luckhurst, Associate Creative Director: Aimee Hoffman, Executive Producer: Kacey Hart, Operations and Story Development: Seth Mroczka, Designers: Will Geddes, Frederique Gravier, Andreas Pranoto, Senior Producer: Madi Mccallum
Nike: Vice President, Brand Marketing: Gino Fisanotti, Senior Director, North America Digital Brand: Lauren Sherman, Category Director, North America Digital Brand: Katie Weeks, Women’s Category Lead, North America Digital Brand: Carson York, Digital Brand Manager: Desiree McCormick, Senior Brand Director, Global Brand Marketing: Staci Kurick, Design Director: Stacy Atkinson, Digital Brand Manager - Women's: Jennifer Cresswell
Nike: Vice President, Brand Marketing: Gino Fisanotti, Senior Director, North America Digital Brand: Lauren Sherman, Category Director, North America Digital Brand: Katie Weeks, Women’s Category Lead, North America Digital Brand: Carson York, Digital Brand Manager: Desiree McCormick, Senior Brand Director, Global Brand Marketing: Staci Kurick, Design Director: Stacy Atkinson, Digital Brand Manager - Women's: Jennifer Cresswell
