Art Direction | Branding | Web Design
PC World
Since 1998, PC World Egypt has been assisting their customers achieving their purpose, to serve their clients among different types of fields. By providing different types of solutions and services from voice and video collaboration solutions, networking, wireless and mobility solutions, hospitality solutions, digital signage solutions, TV portals solutions, to commercial, and interactive TV solutions.
As PC World Egypt is a partner with Polycom, Cisco, Alcatel-Lucent, Logitech, Avaya, LG Business, Locatel and APC, so the main mission was to build a strong brand structure for PC World Egypt from the scratch, and the main focus of the branding was on the main marketing strategy which is “One solution. Many possibilities”. The goal was to translate the company's solutions “Voice, video, networking, wireless, mobility and communication” to brand elements "Identity, web design and printed materials" reflecting marketing researches and strategies.
For the website of PC World Egypt, the intention was to develop a simple yet a modern website, with minimal animations to interact with visitors. The main goal was search engines results, so it was our duty to work on SEO of the website, and within 4 months PC World Egypt website started to show up in the first page of Google Search and Bing Search when anyone search for a related product.
