Fishpac. Barcelona, Spain.
Fishpac is a street seafood restaurant with an Asian-Caribbean culinary concept. Their goal is to create a street-food-like environment with an exotic taste.
Their first location was planning to open for business as the COVID-19 pandemic started. Faced with this challenge, Fishpac contacted us to design a brand, website, and packaging that generated an outstanding online ordering and delivery experience.
OUR CONTRIBUTION
Branding.
- Visual concept for brand identity.
- Logo design.
- Design graphic identity.
- Including color palette, graphic patterns, signage, and application guidelines.
- Including color palette, graphic patterns, signage, and application guidelines.
Packaging
- Graphic concept for to-go and delivery packaging.
- Customer experience design.
- Packaging design.
- Photography editing.
Website
- Website architecture and UX.
- Content design.
- Website implementation.
- Including reservations and delivery integration.
- Including reservations and delivery integration.
Fresh Street Food
We created a visual concept that combines the simplicity of Japanese aesthetics with a Caribbean urban feel.
The logo and color palette design is simple and unobtrusive, leaving space for the food to be the color focus on the table.
We designed a series of graphic patterns that generate the Caribbean urban feel. We carefully curated the application of these patterns to maintain the Japanese simplicity in the look and feel.
PACKAGING DESIGN
An Experience - Delivered
We used packaging design to create an outstanding to-go and delivery experience.
The graphic concept was based on the freshness of the ingredients. At the same time, each package effectively communicates dietary and allergen information.
We chose each package carefully to fit the different dishes. We also chose stain-resistant materials and designed liners to keep the packages clean. This allows food to arrive home in the best possible quality.
The social media (Instagram) response talks by itself…
WEBSITE AND DELIVERY
Easy read. Easy ordering.
To create a great ordering and delivery experience, the website needed to be easy to navigate with clear calls to action.
We designed a category system to allow for an easy-to-read menu. This was a key step to creating the best possible online experience.
The integration of reservations and delivery platforms are easy to access, creating a seamless experience from the website to placing an order.
Check the live website at www.fishpacs.com
CREDITS
Creative Direction: Gabriel Rodriguez.
Logo Design: M. Duriana Rodriguez, Gabriel Rodriguez, & Osheye Rebolledo.
Graphic Design: M. Duriana Rodriguez, Gabriel Rodriguez, & Osheye Rebolledo.
Packaging Design: M. Duriana Rodriguez & Gabriel Rodriguez.
Photography Edition: M. Duriana Rodriguez, Gabriel Rodriguez, & Osheye Rebolledo.
Illustrations: M. Duriana Rodriguez.
Website Design, UX/UI, and Implementation: Gabriel Rodriguez & Osheye Rebolledo .
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