Redesign Budweiser’s global brand to its new business moment for the Brazilian market, translating its values of attitude and Freedom to their main point of contact – the bottle.
The challenge
Definition of new finishes and visual identity for Budweiser’s proprietary bottles in 550ml and 343ml (longneck) volumes. Continuing the global project that defined Budweiser’s new shape for sharing size bottles, we explored finishes and features that enhance the brand and bring an increasingly proprietary look.
Redesigning one of America’s greatest icons through an immersive and integrated process that added even more value to the brand
Outcome
Exploration of graphic resources that highlighted Budweiser’s essential characteristics, authenticity and quality. The improvements on the bottle were the introduction of a new label, with a bolder and more modern look & feel; the labels are made with a better material that prevent them from peeling off after getting wet. It was in Budweiser’s history that we found its greatest inspiration, the traditional Anheuser Busch seal was embossed in the back and printed on the bottle cap.
