Audience
Well-educated,curious men, 30-50 years old, who value unique things, excitement and sport, do charity, but do not advertise it.
Platform
Everything starts with freedom
It all starts with freedom: the desire for more, the desire to help others, the desire to go around the world in your own ship, the desire to own unique things, or the desire to care and to make other people stronger.
Usually for people to be free is the goal, brand customers already got one: for them freedom is just a start.
Everything starts with freedom.
Brand
Colours
The brand colours echo the colours of the clothes the brand sews.
Result
‘Everything starts with freedom’ platform sets the tone of speaking and imagining, the logo responds to it with passioned, eye-catching graphics. The logo is divided into plans in the right way — the sign part and the font part can be used separately.
Materials
logo, guide book, smm conception, presentation, brand platform
