Sadhev is an Ayurvedic brand of products infused with precious insights from traditional Ayurveda, delicately blended with pure ingredients, sourced responsibly and carefully from Sadhev’s own 80 acre sustainably grown organic sanctuary- Sadhevana in South India. They are genuinely authentic and pretty transparent about what goes into our products
and also have stories and mystical origins of recipes alluded to everywhere.
They approached us to pitch to them a refresh in their social presence - to establish the brand story they need to communicate on social media that builds relevance with the consumers - to drive the consumers to the website - to determine what they should do to promote their brand and the products.
We positioned their brand thought as 'Science thats nourishes' - reasons being:
1. Science of Ayurveda nurtured over time (their tradition and legacy)
2. Nourished with the warmth of the earth (their own farms)
3. The warmth of hands (their handcrafted formulations)
We started their campaign with a launch video that suggests how every product you apply on your skin is grown and handpicked by our experts. This helps to reiterate the authenticity and build trust
In terms of their design language, we wanted to look classic, refined and knowledge.
Thus, the use of a strong serif font. Addition of Italics at certain places to bring out certain genuineness and warmth.
In terms of colours, their existing palette wasn't very familiar when you think of Ayurveda and was too niche - we used slightly deeper and earthy tones to not only ensure that the brand feels and looks premium but also relatable.
We felt like authenticity is very important in today's day and age because they are a lot of options in the skin care industry and thus showing the texture of their products would help establish that trust.
People want to know what certain products contain and what and how those ingredients will help them so we designed carousels that break down the product story.
We suggested for them to induct live sessions on their stories or Instagram Live aimed at developing holistic nourishment for the audience (body, mind and soul). Collaborate with experts from each field to introduce the user to the Sadhev lifestyle. Examples of activities and collaborators.
Posting application videos of products and how one must apply it for effective results is another great way to establish trust.
We pitched the brand to give 10 influencers a weekend ritual kit.
They could be asked to shoot the videos to show the correct application, reviews on the textures or the feeling of the products throughout the day.
We designed posts that brought back recipes passed down over generations.
Since no brand can technically promise a 100% time-bound result, we chose to promise a feeling based result. A transformation in the way you feel after using/applying the product.
Informing people through 'Vaidyars' (Vaidyar is a Malayalam term implies physician or practitioner of any Indian systems of medicine (Ayurveda, Siddha etc), particularly referred to an expert who practice herbal medicine.) - whether it's through an AMA on their stories or remembering Vaidyars over the years who have helped their brand grow.
