adidas - Stan Smith Green Launch 2021 [WAS Italia]

•

Follow All Following All Unfollow All

ADIDAS

Stan Smith Green Launch 2021

Retiring the old Stan Smith models to replace them with the new more sustainable ones, is a clear demonstration

of the commitment and responsibility that the brand feels towards the future; a clear change to tell how Stan Smith will take the concept of "Icon" to a newer level, through sustainability.

The best way to demonstrate a change, is to make it visible, so we decided to show the newest Stan Smith's green footprint through a very simple concept.

The faces of the campaign pose in a completely white everyday scenario, where green, the color

of eco-sustainability and main color of the product's visual identity, is an absolute protagonist. Every set, through a very careful selection of different props, is linked to the talent's artistic background, while real plants come out of the shoe's sole to highlight the fact that part of the product is made with high quality recycled material; a sort of "Re Mida"'s touch, but more sustainable.

FABRI FIBRA

Rapper

SESPO

Youtuber / TikToker

MARRACASH

Rapper

PAOLA TURANI

Influencer

FRAH QUINTALE

Rapper

MARA SATTEI

Singer

INTERVIEWS

The adidas ambassadors have been asked to answer a few questions about their approach towards sustainability and recycling, from how many sustainable clothes and goods they own to how they'd like to see the world in 50 years;

the result has been really positive since everyone seems really aware of how much small and simple everyday actions can be relevant nowadays to prevent plastic waste and pollution.