"STOP THE DREAM GAP"
PSA CAMPAING
The objective of this project was to create a series of three professional quality print ads/posters that could be used in a Public Service Announcement (PSA) print campaign. These posters need to promote an important issue or topic that affects individuals and communities.
What is the dream gap?
Recent scholarship shows that six years old is the average age that girls stop thinking they can be and do anything, when they become less likely than boys to see themselves as “really, really smart.”
This phenomenon is called the Dream Gap. It rears its ugly head in myriad ways for girls and women around the world—from being unable to identify as very intelligent to being far less likely to picture their future selves as scientists, engineers or working in any STEM career role. This result persists even when girls perform just as well as boys on science and math tests. The erosion in their self-confidence is well underway at six, and they cannot imagine the possibility of another story.
The Dream Gap is a crisis not only because it robs girls of the ability to value themselves in an essential context. Dreaming is the key to a future in which more than 80 percent of jobs are STEM-related, and so we are all robbed. Simply put, dreaming, if we define that term as imagining new possibilities, exploring new worlds and thinking new thoughts, is what makes innovation and new breakthroughs possible.
STOP THE DREAM GAP!
Inspiration
Brainstorm
Sketches
VISUAL EXPERIMENTS
REFINEMENTS
FINAL POSTERS
