LOOK PH
OVERVIEW
LOOK is more than just a beauty destination, it’s an experience. Continuously striving to raise the bar, LOOK is always first in bringing the latest, most sought after, and never-before seen beauty brands, trends, and practices.
THE BRIEF
Cluster the products and ideate a content post for each set—while taking into consideration the overall visuals and limited setup.
THE CHALLENGE
As LOOK continues to establish their brand in the market, digital content plays a big role in raising awareness on the high-end products that consumers can get their hands on. On its first product shoot content for the month of March, the agency's task is to cluster these products and ideate content in relation to women's month. These are the holy grail products that are a great addition to their skincare and makeup routines.
Essence and Other Essentials for The Strong Independent Woman
Featured products: SK-|| Facial Treatment Essence, SK-|| Eye Cream Radical New Age,
Klavuu Revitalizing Facial Cleansing Foam
Lip Products for That Pout That Turns Heads
Featured products: Gucci Beauty Satin Lipsticks
The Skincare Splurge You Deserve
Featured products: Klavuu Revitalizing Intensive Peeling Gel, Tatcha Silk Cream,
Tatcha Luminous Dewy Skin Mist, Dear Klairs Supple Preparation Facial Toner
CLIENT: LOOK Philippines
ADVERTISING AGENCY: Gobo Creative, Inc.
ART DIRECTION & POST-EDITING: Clare Custodio
PHOTOGRAPHY: John Ocampo
COPY: Shiki Monta
