for Watershed & Arts Council
A 'live brand' created for as part of a city-wide arts project. Instead of creating a conventional logotype, the brand was first expressed by a performance - we worked with artist Luke Jerram who created a mysterious, glowing spirit.
There is no CGI or post-production involved: these images were created in-camera.
CREDITS
Darius Pocha / Creative Direction, Photography, Illustration
Luke Jerram / Concept, Performance
