Vivee Wang's profile

Dadun Caffaina - a Mood Film / Identity Design

這是個自發性「1分鐘Mood Film」的挑戰計畫,將設計融入至生活、商業、藝術,創造出專屬於這個片刻的標準字、影像、故事,品牌形象就流動於日常中。

It is a spontaneous "1 Minute Mood Film" challenge project that integrates design into life, business, and art. It creates common words, images, and stories exclusive to this moment, and the brand image flows in daily life.
Photography
卡啡那大墩店座落於台中熱鬧的商住混合區,那兒通常找不到車位,卻絡繹不絕,它就像是一座都市綠洲,容納著暫時歇腳,或是遊牧工作的人們。

The Cafaina Dadun Store locates in the lively mixed commercial and residential area of Taichung. There are usually no parking spaces, but there are always a lot of people. It is like an urban oasis, accommodating people who temporarily rest or work as nomads.
Typography

只有平面一層樓的「墩卡」四季皆被熱帶感的植栽圍繞著,便是標準字的雛形概念。將原本的襯線字增添了有機的自然線條,令人回味起那隨風擺盪的細長綠葉。

The "dūn ka" with only one flat floor surrounds tropical plants throughout the year, which is the prototype concept of familiar characters. The original serif characters add organic natural lines, which remind people of the slender green leaves swinging in the wind.
Final Video
Model : @4.yuanpang
Typography, Film & Editing : @voffair
Location : Dadun Caffaina @caffainacoffee

Music : Mitsubachi by Smith The Mister
Dadun Caffaina - a Mood Film / Identity Design
Published:

Owner

Dadun Caffaina - a Mood Film / Identity Design

Published: