Vinetha

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P R O J E C T
Vinetha

Y E A R
2020

Visual Identity design for Vinetha, a Surabaya based interior architecture firm. Vinetha was established in 1979, founded by Vincentius Carel, but at that time, the name was Vinetha Architect & Engineering which was working in building Private Residential Houses. Vinetha itself is an abbreviation of Vincentius and his wife’s name, Margaretha.

At the end of 2014, the Interior Department was born and founded by Dionisius Alfred. Vinetha provide Interior Design Consultant and Build
services at all scales. In every project, they always try to translate what clients need through their design to make their house not only good visually but also functional and efficient.

Custom logotype developed for Vinetha to emphasize the brand name with strong characters. The details for the logotype are inspired by a basic rectangular shape, contructed into a new form, like an architectural built.

This custom logotype also consist the concept of combination between V and Eta symbol (to represent "Etha" pronunciation in Margaretha), creating a seamless loop pattern to represent a long last business name that has been running for 41 years.

C R E D I T S
Design Direction /
Adji Herdanto

Graphic Design /
Adji Herdanto
Septia Dwi P

Project Manager /
Anas Kautsar

Interior Imagery /
Courtesy of Vinetha

Photography /
Fraktal

S O C I A L M E D I A
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C O N T A C T
halo@studioakronim.com

W E B S I T E
www.studioakronim.com