A word given to an open mind - Match. A brief where I was asked to delve into the essence of a simple object, not normally thought about so deeply.
ONLY TAKES ONE TREE, TO MAKE A THOUSAND MATCHES, ONLY TAKES ONE MATCH, TO BURN A THOUSAND TREES
ONLY TAKES ONE TREE, TO MAKE A THOUSAND MATCHES, ONLY TAKES ONE MATCH, TO BURN A THOUSAND TREES