BACKGROUND

The Rosewood Centre is a specialist team of experienced psychologists and clinicians supporting people across the Newcastle and Hunter community. They came to us as their business was evolving and in need of future-proofing by way of a new name and brand identity.

SOLUTION

The new name comes from the strong and resilient Australian Rosewood tree — representative of how the centre’s clinicians aim to help you grow and thrive. A new wordmark and brand identity system was developed inspired by the beautiful arch windows of the centre itself, and a subtle wooden texture links back to the Rosewood name.