Jeff Clift's profile

Ronald McDonald House

CHALLENGE:
Music speaks to all facets of our lives—young and old, one to many, where words can not. Ronald McDonald House has established a distinquished music program in residence, which has been reconized nationally  
as a model for teaching and healing. RMDH approached me to design the evolution of the music room with: enchanced acoustics, larger lesson space, greater storage for instruments, music sharing capabilites, recording capabilities, and a live performance venue. All within a very tiny space, and a modest budget.

 
SOLUTION:
"Music Lives".  A living music experience with multiple uses, purposes, and audiences all supporting the promise of Hope.
 
EXECUTIONS:
Architecture Design / Brand Strategy / Brand Experience Design / Digital Design / Graphic Design
 
PATNERS:
Gradient Studios, Brooklyn / Spotify, New York / Alex Chen
 
 
 
 
Front View: Architectural Design is based on 6 simple polygon structures, which distrubutes sound for enchanced acoustics, creates multiple spaces for peronal and group use, integrates digital music sharing platform.
Jam Session Zone
Music Lesson Zone
Digital Music Platform: digital lessons, Spotify playlist, Spotify artist playlist
"Music Play"
Artist Live Performance Zone
Glass Autograph Entrance
Casual Listening Zone
Modular and Stackable Seating Tuned to a Specific Music Pitch
Site Plan Experience Zones: Teaching / Performing / Listening / Creating / Storing
Ronald McDonald House
Published:

Ronald McDonald House

Redesign of the Ronald McDonald House Music Room Experience

Published: