Amaro Montenegro is a heritage Italian liquor with high awareness in the local market. Internationally it's a favourite amongst bartenders but awareness is much lower in comparison. Cue a new 3-year partnership with Ducati Corse, the racing team division of motorbike manufacturer Ducati. Both brands share values including conviviality and craftsmanship as well as both originating from Bologna. A full brand campaign is currently in development and will launch in Q2 2021, with this partnership teaser going live from November 2020. Are you ready?
Creative Direction by Ugo Galelli
Director of Photography Vlad Jakovlev
