Castle Milk Stout is a brand that prides itself in honouring African Culture and Tradition. 

#rootstomyroots is a pro-active idea that got to see the light of day on the Castle Milk Stout brand page. The campaign aims to draw close Tsotsi taal (urban SA language) and traditional phrases that older generations would use. The main objective of this idea was to breach the communication gap between the older generation and the youngsters.