Jack of every occasion: Have it your way.
Project Title
Filters
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Challenge
Using township/Kasi lingo, the task was to create two print spreads that campaign a winning Single Minded Proposition for Jack Daniel’s.
Insight
Jack Daniel's is a versatile drink that can be enjoyed in a variety of ways. The appropriate drink for an independent youth on his journey of whisky discovery.
Solution
There's a jack for every occasion.
The appropriate idea to entice the TA who may be wondering what drink to have for the occasion. The campaign thus invites him to learn how to mix his Jack Daniel's, thus grooming him to be the whisky connoisseur.
Execution
