White Point rebranding

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Project type: Rebrand
Logo & visual identity presentation

White Point

Life's about more than having the latest technology. It’s about the experiences technology creates. From TVs and refrigerators to washing machines and ovens. White Point delivers home electronics that let you embrace life and prepare you for its greatest moments. White Point designs products that are intuitive, responsive and more eco-friendly, so you can spend wisely, be more productive and reduce the impact on the world around you.

We developed a new brand system that, in each element from the new logotype, logomark, color palette, typographic system, work to maintain a precise balance between the sophisticated and the progressive look and feel, to better chart the company’s path and expression.

Moving away from a traditional approach, we created a modern typeface for the logo. Inspired by the brand’s ambitious and goal oriented persona, we designed the initials of the brand, retaining the classic circular icon that, and created a face-lift that abides by today's branding standards, in a dynamic form.

Agency: WP Branding
Designed by: Omar Saraya
Presentation: Mohamed gamal
Arabic interpretation of the logo: Ibrahim Hamdy
Animations: Ahmed Khattab