McDonald’s is widely known because of the Happy Meal loyalty program.
We created a way to make fun outside the restaurant, but still close to it, inside shopping malls.
With a mobile structure made of inflatable toys, families could enjoy a real storydoing of a brand that is nothing but fun.
With free admittance, the event made the malls eager to have it in place.
Over 650,000 Participants
120 Shopping Malls Attended
No Happy Meal Advertisement
Yet, Sales Were Up To +40% Where the Happy Station Was In
