Tang needed to be refreshed and we pitched 4 different campaigns to them, for different period of the year. My favorites: “Come to the Tang Summer”, with dressed up promoters, a bathtub on wheels, filled with beach toys, a family and orange tang juice, Instagram and tiktok filters and a channel extra spot with a beach look & feel.
And a very unusual one: pitching one famous 90’s girl band as the main stars of the campaign: Rouge, with the campaign “RASGATANG”, inspired by their biggest hit “Ragatanga”. I’ve wrote a parody of the original song and sang it live, as a karaoke. It didn’t went forward, but my talent and courage were recognized by client and colleagues.
Olha lá quem vem chegando
com a promo e experiências
Vem a Tang premian-do
Com momentos pra você
Sua família e todo mundo aproveita
siga festejan-do
E na alegria e diversão
Com dança e canto
A promoção que vai bombar
Chegouagora a Rasga-Tang
Toda embalagem sempre
Tem uma diversão pra descobrir
e sair de casa é só rasga-ar
Ele canta
Ela dançaaa
Eu vou beber
Tang, você
Laranja
Bem Docinha
O Nosso Mix
Moran-gú
Maracujá
E até Abacaxi
Eu vou viver
Muitos momentos
Cantando e dançando
Me divertindo
E levando todo mundo
Para a gente curtir
If you want to, here's the karaoke song, so you can perform yourself. :-)
Art Directors:
Leonardo Bianchini | www.behance.net/leobianchini
Robson Bittencourt | www.behance.net/robson124
