Tigers
Rebranding of a leading Polish social media & performance marketing agency.
The main task of the brand identity was to create designs which would reflect the brand's ambition of establishing its presence on Asian markets as well as European. We needed a straight forward, yet comprehensive brand design language. While working through solution proposal we came up with a change of name (Tigers / TGRS - previously Social Tigers), which works well in Polish and English and also encapsulates the brands entrepreneurial spirit.
Throughout the design process we were thinking about two sides of Tigers - not only professional and successful, but also young, fresh and adventurous. That's how a line of different lifestyle products came to life. Sweatshirts, bags, t-shirts, etc. are a perfect follow-up to the basic brand identity system.
